Marketing

Encyclopedias, Dictionaries & Handbooks

• Adcult USA : the Triumph Of Advertising In American Culture HF5813.U6 T87 1996
• American Generations : Who They Are, How They Live, What They Think Reference Room HC110.C6 M545 1998
• Brands And Their Companies. REFERENCE ROOM HD69.B7 B72
  Previously known as the Trade Names Dictionary
• Brands, Consumers, Symbols, & Research : Sidney J. Levy on Marketing HF5415.1 .L48 1999
• Broadcasting & Cable Yearbook REFERENCE ROOM HE8689 .B77
• Business : the Ultimate Resource HD38.15 .B878 2002
  Essays, brief guides to business processes, outlines of great business and economics books, biographies of business leaders, world business almanac.
• Business Rankings Annual REFERENCE ROOM HG4050 .B88
• Companies And Their Brands REFERENCE ROOM HF54 U5 1556 1998
• County and City Data Book Reference Room HA202 .A36
• Demographics USA Reference Room HF5415.1 .D462
• Editor & Publisher Market Guide Ready Reference HF5905 .E38
• Encyclopedia Of Associations REFERENCE ROOM HS17 .E5
• Encyclopedia Of Consumer Brands REFERENCE ROOM HF5415.3 .E527 1994
• European Marketing Data And Statistics Reference Room HA1107 .E87
• Generation X : The Young Adult Market Reference Room HC110.C6 M544 1997
• Hoover's Handbook Of American Business READY REFERENCE HG4057 .A28617
• Hoover's Handbook Of World Business READY REFERENCE HG4009 .H66
• International Brands And Their Companies REFERENCE ROOM HD 69 .B7 I58
• International Directory Of Company Histories REFERENCE ROOM HD2721 .I57 1988
  over 46 volumes. Check the index in the current volume for the latest update.
• Logos of America's Fastest Growing Corporations. Reference Room NC1002.L63 L63 19
• Market Share Reporter REFERENCE ROOM HF5410 .M35
• Marketing to American Latinos : A Guide To The In-Culture Approach HC110.C6 V35 2000
• North American Industry Classification System: United States READY REFERENCE HF1042 .N6 1997
  NAICS, the SIC replacement, classification codes that group similar industries together.
• Notable Corporate Chronologies REFERENCE ROOM HG4009 .N68
• Official Guide To Household Spending Reference Room HC110.C6 O34
• Rand McNally ... commercial atlas & marketing guide Atlases G1019 .R22
• Standard Industrial Classification Manual, 1987 READY REFERENCE HF1041 .U613 1987
  SIC codes, still used in some databases. See NAICS above for current codes
• Statistical abstract of the United States HA202 .U53
  Copies in Englewood Cliffs and O'Toole Library Reference
• Statistical Handbook On Consumption And Wealth In The United States Reference Room HC110.C6 S73 1999
• Statistical Handbook On Women In America Reference Room HQ1420 .T34 1996

Unless indicated otherwise, all of the above print resources are located at the O'Toole Library, Jersey City Campus.

Selected Internet Resources

• @ResearchInfo.com A discussion forum and resource page for market research. Useful features include templates, HTML forms, and software for surveys and survey analysis; directories of research companies, and market research news.
• Ad Critic Is the best part of television the ads? Here are QuickTime clips of over 500 TV ads, an index of television ads and movie trailers, links to CDs for accompanying music, and sections on new ads, top downloads and ad news from the US and UK.
• Ad*Access from the J. Walter Thompson Company Competitive Advertisements Collection at Duke University presents images and information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. There are five categories of ads: Beauty and Hygiene, Radio, Television, Transportation, and World War II and they provide a wonderful insight into American advertising and culture.
• Adflip Print ads from 1940 to date, searchable by date or by keyword or subject.
• Advertising Age advertising
• Advertising Age - Ad Age Dataplace
• Agency ComPile provides profiles of agencies, case studies of their accounts, and samples of print and television ads.
• American Business Media Statistics and resources on advertising space and sales, lists of top business and professional publications and their readership demographics, links to other resources.
• American Demographics & Marketing Tools magazines The leading demographics magazine. Print copies are available in the O'Toole Library
• Assignment Calculator This very helpful site from the University of Minnesota lets you create a timeline of activities that are necessary to write a research paper and provides definitions, tutorials, research guides, and other helpful aides.
• Audit Bureau of Circulations Reports, some very detailed, on magazine and newspaper circulation, list of top 100 newspapers, top 50 markets.
• BPlans.Com Sample business plans and tips on doing a SWOT analysis and marketing your business
• Bureau of Labor Statistics Employment & cost of living data, Consumer Price Indexes (CPI) and other data.
• Business Ethics (1) links to articles and publications, case studies, corporate codes of ethics, professional organizations and associations, and resources and centers, compiled by Sharon Stoerger.
• Business Ethics (2) Links to business ethics sources, includuing some international codes of ethics, compiled by Christine Hamilton-Pennell for Central Colorado Library System
• Chain Store Age Research Desk Top US and Global retail companies and sales data on retail industries.
• City and County Databook Quick access to US statistics
• Command Comparison Chart for Factiva, ABI/Inform and Lexis-Nexis From the Baker Library of Harvard Business School
• Conducting Research Surveys via Email and the Web A 118-page report from the RAND Organization on the validity and methodology of conducting surveys online
• Consumer Marketing Guide Baker Library of the Harvard Business School puts out a series of excellent research guides. From this link you can read their brand marketing, advertising, and other guides.
• Core Business Journals A subject list of major business journals, linked to the databases in which they are carried.
• Core Competencies for Business Reference: Marketing Excellent site from the Business Reference and Services Section of the American Library Association. Question and answer format introduces key terms and key sources for locating information.
• Current Industrial Reports from the U.S. Census Bureau.
• Current Population Survey A monthly survey by the Bureau of the Census for the Bureau of Labor Statistics. It contains data on labor force statistics, school enrollment, income, health and other topics.
• CyberAtlas - Internet Demographics and Marketing data CyberAtlas carries stories from market research firms and others and should be a first stop for material dealing with cybermedia.
• Digital Atlas of New York City Dr. William A. Bowen of the Department of Geography at California State University, Northridge, has created a demographic atlas of NYC that shows population and race, ancestry, income and poverty, adult educational attainment, household types, and commuters.
• Emergence of Advertising in America: 1850 - 1920 over 9,000 images from the Rare Book, Manuscript, and Special Collections Library at Duke University.
• Government Information Sharing Project at Oregon State University has easy-to-use tools for Census data on USA counties, the 1990 Census of Population and Housing, School District Data Book Profiles, Imports & Exports, Regional Economic Data, Earnings, and other data provided by the Bureau of the Census, the Bureau of Economic Analysis, the National Center for Education Statistics and the MESA Group.
• Internet Archive The Internet Archive and its "Wayback Machine" maintains copies of Web pages at its own site, thus providing an historic snapshot of the Internet at various time periods.
• Marketing Encyclopedia site maintained by Ilia Afanasieff in Kaza
• Marketing Terms.Com a dictionary of Internet and other marketing terms and links to other marketing dictionaries and encyclopedias.
• MarketingPower From the American Marketing Association, this site has a "best practices" section, marketing news, and job links.
• Mediafinder search for trade shows, directories, catalogs, mailing lists, media services, media kits or periodicals. Its listing of directories and trade shows is invaluable.
• New Jersey Economic Indicators Tables and text on current economic conditions in New Jersey.
• O*NET "The Occupational Information Network - O*NET^TM database takes the place of the Dictionary of Occupational Titles (DOT) as the nation's primary source of occupational information. The O*NET database and related products will help millions of employers, workers, educators, and students make informed decisions about education, training, career choices, and work. The O*NET Project is administered and sponsored by the US Department of Labor's Employment and Training Administration."
• Pew Internet and American Life Project Research reports and news stories on the effect of the Internet in America
• Population Index "Population Index is the primary reference tool to the world's population literature. It presents an annotated bibliography of recently published books, journal articles, working papers, and other materials on population topics. This website provides a searchable and browsable database containing 46,035 abstracts of demographic literature published in Population Index in the period 1986-2000."
• Right Site Easy Analytic Software, Inc. (EASI), publishers of demographic reference and site selection software, provide free access to web tools for analysing census data based on twelve different geographic divisions (ZIP codes, counties, TV Markets, etc.) and methods of analysis (age, qualty of life, top 100 significant varibles, etc). Free registration is required.
• State & County QuickFacts National,state, and county maps from the US Census Bureau on population density, race, etc.
• Statistical Abstract of the United States The first place to look for summaries of the American economy and population.
• Stores Online an online magazine from the National Retail Federation provides lists of top 100 retailers, top speciality stores, and top global retailers.
• Superbowl-Ads.Com Reviews and videos of the best Super Bowl advertisements.
• Times 100 UK Case studies and marketing theory, featuring 100 major companies in the UK.
• U.S. Patent and Trademark Office: Trademark Information search trademarks and brand names. Search will return both live and dead trademarks and information on the trademark owner, date of first use and a copy of the design, if any was filed.
• Ulrich's Periodical Directory First published in 1932 by Carolyn Ulrich, a librarian at New York Public Library, Ulrich's is the primary source for information on periodical publications. The online version contains publisher and order information, reviews from Magazines in Libraries and others, contact information for advertising and reprint rights, other format information, online URLs, and, under Document Access, sources of abstracting and indexing for the periodical. This resource is only available to SPC students and faculty.
• United States Census Data US Census data includes not only population data but also much economic data.