BSBA Marketing
Joyce M. Henson, PhD. Chairperson
Requirements for Marketing Management Major
Degree of Bachelor of Science
In addition to fulfilling the core curriculum requirements (60 credits), Marketing Management majors must complete the following courses:
Ba151
Ba151
Ba240
Ba319
Ba351
Ba357
Ba459
Ba or Ba
Ac151-152
Bl161
Ec101
Ec102
Ec300
Ec401 |
Introduction to Management
Introduction to Marketing
Consumer Behavior
International Marketing
Marketing Research
Marketing Decision-Making
Seminar in Marketing Management
Marketing/Management Electives
Principles of Accounting, I and II
General Survey and Contracts
Macroeconomic Principles
Microeconomic Principles
Statistics for Business and Economics
Introduction to Corporate Finance
Electives |
( 3 crs)
( 3 crs)
( 3 crs)
( 3 crs)
( 3 crs)
( 3 crs)
( 3 crs)
( 6 crs)
( 6 crs)
( 3 crs)
( 3 crs)
( 3 crs)
( 3 crs)
( 3 crs)
(12 crs)
60 crs
|
Special Notes on Core Curriculum Requirements
- Management and Marketing majors must take Cs150 Introduction to Computers and Information Processing as part of the natural science requirement.
- Management and Marketing majors who plan to attend graduate school are encouraged to take Ma123-124 Elementary Calculus, I and II, as the core mathematics requirement. Many graduate programs require calculus as a prerequisite for admission.
- Management and Marketing majors are encouraged to take Cu315 Business and Professional Writing and Cu275 Public Speaking as core or open electives.
- Management and Marketing students are encouraged to take Dp270 Report Generating Software for Managers as an open elective.
Special Note on Major Requirements
Management and Marketing majors are required to maintain a 2.5 average in major courses. The minimum average does not include cognate requirements.
Sequence of Courses: Marketing Majors
| Freshman |
|
Sophomore |
|
Junior |
|
Senior |
|
|
So121
Po100
Hs111-112
Ma105-106 or Ma123-124
Ar127 or 128
Ba151
Ba151
Cm120 or equiv.
|
( 3)
( 3)
( 6)
( 6)
( 3)
( 3)
( 3)
( 3)
|
Ec101-102
Mod. Lang.
Ba240
Philosophy
Ns1110
Cs150
El123 |
( 6)
( 6)
( 3)
( 6)
( 3)
( 3)
( 3)
|
Ec300
Th110-120
Ba319
Ba351
Ac151-152
El134
Nat. Science
Major Elective |
( 3)
( 6)
( 3)
( 3)
( 6)
( 3)
( 3)
( 3) |
Ba357
Ba459
Ec401
Bl161
Major Elective
Open Elective
Values Course |
( 3)
( 3)
( 3)
( 3)
( 3)
(12)
( 3) |
| Total Credits |
(30) |
|
(30) |
|
(30) |
|
(30) |
Special Note on Major Requirements
Management and Marketing majors are required to maintain a 2.5 average in major courses. The minimum average does not include cognate requirements.
Sequence of Courses: Marketing Majors
| Freshman |
|
Sophomore |
|
Junior |
|
Senior |
|
|
So121
Po100
Hs111-112
Ma105-106 or Ma123-124
Ar127 or 128
Ba151
Ba151
Cm120 or equiv.
|
( 3)
( 3)
( 6)
( 6)
( 3)
( 3)
( 3)
( 3)
|
Ec101-102
Mod. Lang.
Ba240
Philosophy
Ns1110
Cs150
El123 |
( 6)
( 6)
( 3)
( 6)
( 3)
( 3)
( 3)
|
Ec300
Th110-120
Ba319
Ba351
Ac151-152
El134
Nat. Science
Major Elective |
( 3)
( 6)
( 3)
( 3)
( 6)
( 3)
( 3)
( 3) |
Ba357
Ba459
Ec401
Bl161
Major Elective
Open Elective
Values Course |
( 3)
( 3)
( 3)
( 3)
( 3)
(12)
( 3) |
| Total Credits |
(30) |
|
(30) |
|
(30) |
|
(30) |
|
