Marketing
Joyce M. Henson, PhD. Chairperson
Requirements for Marketing Management Major
Degree of Bachelor of Science
In addition to fulfilling the core curriculum requirements (60 credits), Marketing Management majors must complete the following courses:
Ba151 Ba151 Ba240 Ba319 Ba351 Ba357 Ba459 Ba or Ba Ac151-152 Bl161 Ec101 Ec102 Ec300 Ec401 |
Introduction to Management Introduction to Marketing Consumer Behavior International Marketing Marketing Research Marketing Decision-Making Seminar in Marketing Management Marketing/Management Electives Principles of Accounting, I and II General Survey and Contracts Macroeconomic Principles Microeconomic Principles Statistics for Business and Economics Introduction to Corporate Finance Electives |
( 3 crs) ( 3 crs) ( 3 crs) ( 3 crs) ( 3 crs) ( 3 crs) ( 3 crs) ( 6 crs) ( 6 crs) ( 3 crs) ( 3 crs) ( 3 crs) ( 3 crs) ( 3 crs) (12 crs) 60 crs
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Special Notes on Core Curriculum Requirements
- Management and Marketing majors must take Cs150 Introduction to Computers and Information Processing as part of the natural science requirement.
- Management and Marketing majors who plan to attend graduate school are encouraged to take Ma123-124 Elementary Calculus, I and II, as the core mathematics requirement. Many graduate programs require calculus as a prerequisite for admission.
- Management and Marketing majors are encouraged to take Cu315 Business and Professional Writing and Cu275 Public Speaking as core or open electives.
- Management and Marketing students are encouraged to take Dp270 Report Generating Software for Managers as an open elective.
Special Note on Major Requirements
Management and Marketing majors are required to maintain a 2.5 average in major courses. The minimum average does not include cognate requirements.
Sequence of Courses: Marketing Majors
| Freshman |
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Sophomore |
|
Junior |
|
Senior |
|
|
So121 Po100 Hs111-112 Ma105-106 or Ma123-124 Ar127 or 128 Ba151 Ba151 Cm120 or equiv.
|
( 3) ( 3) ( 6) ( 6) ( 3) ( 3) ( 3) ( 3)
|
Ec101-102 Mod. Lang. Ba240 Philosophy Ns1110 Cs150 El123 |
( 6) ( 6) ( 3) ( 6) ( 3) ( 3) ( 3)
|
Ec300 Th110-120 Ba319 Ba351 Ac151-152 El134 Nat. Science Major Elective |
( 3) ( 6) ( 3) ( 3) ( 6) ( 3) ( 3) ( 3) |
Ba357 Ba459 Ec401 Bl161 Major Elective Open Elective Values Course |
( 3) ( 3) ( 3) ( 3) ( 3) (12) ( 3) |
| Total Credits |
(30) |
|
(30) |
|
(30) |
|
(30) |
|